A 10-Point Plan for Services (Without Being Overwhelmed)

Learn More About What Google Penguin Is

Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. The update’s main focused is to decrease search engine rankings of those websites that violated Webmaster Guidelines set by Google by using what’s now declared as black hat SEO techniques, which involved in boosting the ranking of a website by manipulating links pointing to the page artificially. Typically, these tactics are described as link schemes.

According to the estimates made by Google, Penguin is going to affect roughly 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and bigger percentages of them in highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.

The guiding principle for this update was intended to penalize websites that are making use of manipulative techniques in an effort to attain higher rankings on search results. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.

Allegedly, there are some websites that lost their search rankings on Google for making use of specific keywords throughout the Penguin and the Panda rollouts. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.

In January of the same year, the Top Heavy Update or also known as Page Layout Algorithm Update was released, which is targeting websites with either too little content or too many advertisements above the fold.

October 5, 2012, Penguin 3 was released and has affected .3 percent of queries. On May 22, 2013, Penguin 4 or also known as Penguin 2.0 was introduced and affected 2.3 percent of queries while the Penguin 2.1 or Penguin 5 was introduced October 4, 2013 and has affected around 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.

September 23, 2016, Google has announced that Google Penguin is part of core algorithm. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

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