Are you Ready for Google Penguin 4.0 Update?
Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. In what way will such updates affect your business website
The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.
In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.
Your site will now be penalized if it has not been recently updated or if the SEO tactics in use are outdated. Sites that will mostly get affected are those operated by industrial manufacturers. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.
Using quality content has always been rewarded and will continue to be with the updates in place. Remember that content is not just text but videos and images as well. That means you have to use those you have not applied in the past and make them relevant to searchers.