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The Plus And Minus Of Google Penguin Update

In April of 2012, Google launches Penguin Update which is meant to catch sites that are considered to spam the search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.

Of course, different sites have a different page ranking given by Google to them. This page rank determines the frequency of its appearance on search results supposed that they are related to the search keyword used by people. As an example, if the end user has searched for watches and jewelry and it happens that your site is about it, then you are going to get higher page ranking compared to others, putting you on 1st or 2nd pages of search results.

The website owner has the capability to manipulate results, with the proper use of different SEO techniques, which allowed them to get higher page ranking and make their site appear on first page. But when Google Penguin update was launched, those website owners that are using black hat SEO techniques such as cloaking, keyword stuffing and the likes are given with lower page ranking and penalized, putting them in a not so good position. Websites that use SEO techniques allowed by Google however will not be affected much with this update.

The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This is increasing their page ranking a lot while generating more customers in the process since their websites are likely to appear on top of search results pages.

Not only that, the update is very beneficial as well for users who depend largely on the internet in finding websites that offer particular service or item that they are searching for. Through this update, they can find websites that are reliable and avoid those that brings no relevant content to what they’re looking for or known to be spammy.

But the update however has affected many small enterprises to be out of the game. This is because of the reason that many of these small businesses are depending on SEO techniques in an effort to keep up with bigger and more established companies. With this update, not just that they’re penalized for making use of SEO techniques but they’re given with low priority on search results.

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